Effective use of Licensing can radically change how software companies price, package and protect their products. This class focuses on the successful implementation of license management into a software business.
Time
One-day class from 9:00 a.m. - 5:00 p.m.
Cost of course
$750
Participants
Marketing, Product Marketing & Business Professionals involved with software licensing, pricing policies, license distribution or strategic marketing and new to the FLEXnet Platform
Objectives
In this class you will learn:
- How licensing can impact a software company's bottom line
- Best Practices in deploying licensing across the organization
- Real-world examples of how other software companies have increased revenue, reduced costs or developed a competitive advantage through licensing
Course Prerequisites
General understanding of the software or hardware industry
Description
This course provides an overview of software licensing and the FLEXnet platform. The course begins with a quick overview of terms and then leads the student through a series of licensing strategies and case studies.
Curriculum
- Licensing & Market Overview
- How Licensing Works
- Certificate and Activation License Technologies
- Market Trends & Drivers
- The FLEXnet Platform
- License Model Strategies to Increase Revenue & Market share
- Pricing & Licensing Principles
- Developing a Licensing & Pricing Model
- The License Term
- The License Metric
- Product Packaging
- Putting it All Together
- Case Studies
- Operational Product Strategies
- Single Binary Vision
- Design a User Friendly & Cost Effective Compliance Experience
- Version Enforcement to Protect Maintenance Revenue
- The Common License Layer
- Back Office Processes
- Terminology
- The Back-Office Ecosystem
- License Entitlement & Fulfillment Flows
- Governance: Organizing for Success
- Rollout & Communication
